2025
Growth Lead
Katalist AI
Scaled ARR, strengthened acquisition loops, and built conversion-focused content systems.
Map Node
Experience
Timeline view of the roles, operatorship, and outcomes shaping my current work.
2023
Growth Marketer
ThinkDiffusion
First marketing hire with direct impact on go-to-market traction and recurring revenue.
2021
Head of Marketing
Digital Fashion / Web3
Led storytelling and launch mechanics that turned community into measurable sales.
2020
Growth Advisor
Web3 Projects
Supported early-stage teams on narrative, channel strategy, and launch execution.
2014
Content Creator
YouTube
Built early audience systems and learned platform-native storytelling from scratch.