Rok Bozic
Founder @ Oblo.run | Co-Founder @ FRC Ljubljana
I grew up as an "internet kid" and went from shooting YouTube videos in elementary school to launching clothing/ecommerce brands in high school, experimented with Big Sleep (GAN image gen) in 2021 and co-founded a digital fashion startup that did more than $130k in sales.
For the past 4 years I've been working in generative AI space as a growth marketer, first for ThinkDiffusion (1st marketing hire, grew $0 - $300k+ ARR), then as a growth lead @ Katalist AI ($200k - $500k ARR) and most recently founded Oblo which is a cross-platform AI web app builder.
📍 Ljubljana, Slovenia
Projects
2024
ODYSSEY: TUSCANY RETREAT
A 3-day retreat for creatives, artists & entrepreneurs in rural Tuscany
2023
TEXTLY AI
Your personal AI assistant inside Whatsapp
2022
MY MELODY
Grew a sleep music brand to 100k+ listeners, 500k+ streams with no knowledge about music.
2022
BENI MOSHE
Marketing advisor - led the launch of his 1st collection in Paris that did $100k+ in sales & launched his NFT gallery.
2019
UNSEEN PARK
My own clothing brand I started in high school, sold out all drops.
Experience
Growth lead @ Katalist AI
Grew ARR from $200k to $500k in four months, tripling top-of-funnel traffic and lifting affiliate revenue 13×. Built an influencer pipeline that drives CAC as low as $9, launched conversion-tested Webflow pages, scaled our Instagram to 1 M+ impressions and produced a bunch of high-intent topic YouTube videos for Katalist's YouTube channel that still drive conversions months later.
Growth marketer @ ThinkDiffusion
First marketing hire, grew $0 → $300 k+ ARR and helped land $20 k+ Gen-AI consulting deals with McDonald's, Toyota, the NFL & more. Pulled it off with Reddit growth hacking, intent-ranking YouTube tutorials, SEO backlinks and a LinkedIn founder-brand playbook, on a <$300/m budget.
Video producer & strategist
Engineered video funnels for B2C & B2B companies that brought in 1-2 k qualified visitors/month and IG reels that booked 8+ sales calls/week. Repurposed 30+ podcast clips/month and produced entrepreneur event recaps that turned community moments into evergreen lead magnets.
Head of marketing @ Web3 digital fashion brand
Led a lean eight-person creative crew, launching a digital fashion collectible and driving global social campaigns that led to $130k+ in sales. Grew Twitter to 12k+ active followers, Discord to 10k+ engaged members, built a KOL pipeline with 100+ (organic) promotions and launched a worldwide treasure hunt in 15+ cities.
Marketing advisor & growth @ Web3Connected
Guided multiple early-stage Web3 projects through narrative design, community growth and token-utility launches. Cross-channel campaigns converted Discord engagement into successful NFT drops, resulting in $1.5m+ in sales.
iRok - Content Creator
Grew a lifestyle/vlog YouTube channel 0 → 4 k+ subscribers and nearly 1 M long-form views in elementary school. Learned all about content ideation, filming, editing and analytics which laid the foundations for my content marketing playbook.