Rok Bozic - Oblo.run Founder and AI Entrepreneur in Ljubljana Slovenia

Rok Bozic

XLinkedIn
bozicrokk@gmail.com

Founder @ Oblo.run | Co-Founder @ FRC Ljubljana

I grew up as an "internet kid" and went from shooting YouTube videos in elementary school to launching clothing/ecommerce brands in high school, experimented with Big Sleep (GAN image gen) in 2021 and co-founded a digital fashion startup that did more than $130k in sales.

For the past 4 years I've been working in generative AI space as a growth marketer, first for ThinkDiffusion (1st marketing hire, grew $0 - $300k+ ARR), then as a growth lead @ Katalist AI ($200k - $500k ARR) and most recently founded Oblo which is a cross-platform AI web app builder.

πŸ“ Ljubljana, Slovenia

Press

ForbesWFV ConferencePodcast Brez Filtra #86Blockchain Marketing Podcast #13

Projects

Rok Bozic Odyssey Tuscany Retreat - 3-day retreat for creatives and entrepreneurs

2024

ODYSSEY: TUSCANY RETREAT

A 3-day retreat for creatives, artists & entrepreneurs in rural Tuscany

Rok Bozic Textly AI - Personal AI assistant inside WhatsApp

2023

TEXTLY AI

Your personal AI assistant inside Whatsapp

Rok Bozic My Melody - Sleep music brand with 100k+ listeners and 500k+ streams

2022

MY MELODY

Grew a sleep music brand to 100k+ listeners, 500k+ streams with no knowledge about music.

Rok Bozic Beni Moshe - Marketing advisor for NFT fashion collection in Paris

2022

BENI MOSHE

Marketing advisor - led the launch of his 1st collection in Paris that did $100k+ in sales & launched his NFT gallery.

Rok Bozic Unseen Park - Clothing brand started in high school with sold out drops

2019

UNSEEN PARK

My own clothing brand I started in high school, sold out all drops.

Experience

2025

Growth lead @ Katalist AI

Grew ARR from $200k to $500k in four months, tripling top-of-funnel traffic and lifting affiliate revenue 13Γ—. Built an influencer pipeline that drives CAC as low as $9, launched conversion-tested Webflow pages, scaled our Instagram to 1 M+ impressions and produced a bunch of high-intent topic YouTube videos for Katalist's YouTube channel that still drive conversions months later.

2023

Growth marketer @ ThinkDiffusion

First marketing hire, grew $0 β†’ $300 k+ ARR and helped land $20 k+ Gen-AI consulting deals with McDonald's, Toyota, the NFL & more. Pulled it off with Reddit growth hacking, intent-ranking YouTube tutorials, SEO backlinks and a LinkedIn founder-brand playbook, on a <$300/m budget.

2023

Video producer & strategist

Engineered video funnels for B2C & B2B companies that brought in 1-2 k qualified visitors/month and IG reels that booked 8+ sales calls/week. Repurposed 30+ podcast clips/month and produced entrepreneur event recaps that turned community moments into evergreen lead magnets.

2021

Head of marketing @ Web3 digital fashion brand

Led a lean eight-person creative crew, launching a digital fashion collectible and driving global social campaigns that led to $130k+ in sales. Grew Twitter to 12k+ active followers, Discord to 10k+ engaged members, built a KOL pipeline with 100+ (organic) promotions and launched a worldwide treasure hunt in 15+ cities.

2020

Marketing advisor & growth @ Web3Connected

Guided multiple early-stage Web3 projects through narrative design, community growth and token-utility launches. Cross-channel campaigns converted Discord engagement into successful NFT drops, resulting in $1.5m+ in sales.

2014

iRok - Content Creator

Grew a lifestyle/vlog YouTube channel 0 β†’ 4 k+ subscribers and nearly 1 M long-form views in elementary school. Learned all about content ideation, filming, editing and analytics which laid the foundations for my content marketing playbook.